Klaviyo Tracking

When using the Track API, make sure to include at least $email or $phone_number within the custom_properties object to identify the user.

If an event needs to be unique and not have duplicate events show up in the user's activity, include an $event_id within the properties object.

• Track Profile Docs

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User Auth

Trigger	Event Name	Page	Timing	Layer	$event_id (unique)
User starts	[Auth] User Registered	-	-	Backend	-
User sent PIN	[Auth] PIN Sent	-	-	Backend	-
Verify PIN	[Auth] PIN Verified	-	-	Backend	-
User completed	[Auth] Completed Registration	-	-	Backend	-

---

Health & Care

Trigger	Event Name	Page	Timing	Layer	$event_id (unique)
User starts intro	[H&C] Intro Started	H&C Intro	On page load	Frontend	hcIntroStarted
User shown data input	[H&C] Shown Data Input	H&C Key Details	On page load	Frontend	hcShownDataInput
User proceeds past data input	[H&C] Proceeded Past Data Input	H&C Key Details	On submit	Backend	hcPassedDataInput
User starts main flow	[H&C] Main Flow Started	H&C Climate	On page load	Frontend	hcMainFlowStarted
H&C Stepper {pageName} Completion	[H&C] {pageName} Step Completed	H&C Stepper Pages	On submit	Backend	hc{pageName}Completed
User is shown H&C Summary	[H&C] Summary Shown	H&C Summary/Overview	On page load	Frontend	hcSummaryShown
User shares with family	[H&C] Plan Shared	Share H&C Page	On submit	Backend	-

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Final Wishes

Trigger	Event Name	Page	Timing	Layer	$event_id (unique)
User starts intro	[FW] Intro Started	FW Intro	On page load	Frontend	fwIntroStarted
User shown data input	[FW] Shown Data Input	FW Key Details	On page load	Frontend	fwShownDataInput
User proceeds past data input	[FW] Proceeded Past Data Input	FW Key Details	On submit	Backend	fwPassedDataInput
User starts main flow	[FW] Main Flow Started	FW Experience	On page load	Frontend	fwMainFlowStarted
FW Stepper {pageName} Completed	[FW] {pageName} Step Completed	Each FW Step	On submit	Backend	fw{pageName}Completed
User is shown FW summary	[FW] Shown Summary	Plan Overview	On page load if completedPlanning(?)	Frontend	fwShownSummary
User shares with family	[FW] Plan Shared	Share FW Page	On submit	Backend	-

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SLI

Trigger	Event Name	Page	Timing	Layer	$event_id (unique)
User is shown SLI Advertorial	[SLI] Shown Advertorial	SLI Intro	On page load	Frontend	sliShownAdvertorial
User starts SLI process	[SLI] Start Process	SLI Intro	When Let's Get Started button is clicked	Frontend	-
User is shown gender/bday page	[SLI] Shown Gender/Bday Page	SLI Details	On page load	Frontend	sliShownGenderBday
User proceeds past gender/bday page	[SLI] Completed Gender/Bday Page	SLI Details	On submit	Backend	sliCompletedGenderBday
SLI Stepper {pageName} Completion	[SLI] {pageName} Completed	SLI Slider Steps	On submit	Backend	-
User is shown proposal	[SLI] Shown Proposal	SLI Proposal Page	On page load	Frontend	sliShownProposal
User is shown application	[SLI] Shown Application	SLI Application Page	On page load	Frontend	sliShownApplication
User submits application	[SLI] Submitted Application	SLI Application Page	On submit	Backend	-

---

Examples

{
  "token": "PUBLIC_KEY",
  "event": "[SLI] Submitted Application",
  "customer_properties": {
    // make sure to include at least $email or $phone_number to be able to identify the user
    "$email": user.email,
    "$phone_number": user.phone
  },
  "properties": {
    // including an $event_id (optional) makes the event unique and will prevent duplicates in Klaviyo
    "$event_id": "uniqueName",
    "something_about_the_event": "nice"
  }
}